Back in 2008 during the height of the global economic crisis, I was in desperate need of payday loans to make ends meet, after the company I worked for that time instituted reduced working hours and scaled back wages. During this time, I brainstormed an idea for a comic book to be submitted to the [...]
Smile Meditation
One of the most high-pressure jobs in the world has got to be that of managing your own business. While you do not face the same life-and-limb dangers that astronauts and deep-sea divers face, you do face financial risk greater than the average rank and file employee. You need to work for each and every [...]
Getting More Light Bulbs
Marketing requires constant ideas. This is something that not a lot of people realize, mainly because marketing is a long-term game. It sort of means that thinking creatively and coming up with new ideas repeatedly is going to be a low priority. This isn’t actually true, though. Whether it is marketing Park City homes or [...]
Improved New Year Resolutions
Last year was the first time I ever wrote down a list of resolutions and boy am I happy that I got my ass started on it. Sure, I wasn’t able to deliver on all 24 of them but I think shooting for a lot helped me in that I had to make sure that [...]
Expansion Options
Customers are the lifeblood of any enterprise; everyone knows that. The more people are buying from them or coming back to the business, the better off it is. So it stands to reason that businesses are always trying to not only retain existing customers, but also try and break into new markets. There’s a problem [...]
Visual Design’s Role in Marketing
The idea of marketing is to get the word out, to send a message. As such, most people will understandably focus on the message itself. The visual appeal of it, the design is considered window dressing by many since it doesn’t really play a role outside of the logo. Since there are many who claim [...]
Case Study: Samsung and Taiwan Suppliers
South Korean tech giant Samsung Electronics is reportedly looking to Taiwan to power its first ever solar-powered laptop designed for developing markets. Industry sources say top-level Samsung executives are actively seeking solar-module makers in the tiny Southeast Asian island to produce the cells for its NC125S notebook. According to insiders, Samsung has approached Auria Solar [...]
Three Things to Consider Regarding Market Prices
In order to have a better understanding on the movement of the market prices, here are three things that you need to consider. These three will eventually help you decide whether it’s the right time to sell or buy. First, you must know the economic essentials of the business. This concept is the most influential [...]
Five Reasons Why Clients Don’t Purchase Your Products
The primary goal of every company is to make a sale. Companies adopt certain marketing strategies such as video walls in order to promote their products or services. However, there are companies who do not experience an increase in sales despite the fact that they are exerting too much effort in marketing their products. As [...]
You are the owner/marketer/first employee
Owning your own business, being your own employer does not free you from responsibility, it increases it. You are the company. You do the market research, sell the product or service, think up and implement new ideas, invoice clients, make deposits, pay bills, order products and office supplies, and perhaps, empty the waste paper basket. [...]